- Builds precise social “personas” based on social data.
- Includes info like self-declared interests what people share who people follow and what people say online including tweets and posts.
- Includes “feedback loop” information from what people actually respond to.
140 Proof has indexed over 30 billion social connections across multiple social networks, which allows us to build personas for both popular, broad audiences and very desirable niche audiences that are hard to build with demographics alone.
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