Ziff Davis Tech Media Engine

The Ziff Davis Tech Media Engine is an end-to-end audience engagement solution that provides pre-campaign Audience Cluster insights, enables proactive pre-optimization for engaging campaigns, optimizes performance during campaigns and produces deep reporting after the campaign.

Website: http://ziffdavistech.com/technology-and-data

Description

Product Features:
  • Audience insights.
  • Buying signals, user profiles and segments.
  • Campaign and ad performance reporting.
  • Engagement metrics.
  • High impact, native and custom ads.
  • Optimization Feedback Loop for fine-tuning campaign audience selection to include top performers at scale.
  • Powered by Ziff Davis BuyerBase DMP and Tech Ad Wizard.
  • Tracks every step of a buyer’s journey at the user level.
Product Purpose: With 125 million in-market buyers, Ziff Davis Tech has insights into technology buyer lifecycles from first interaction and consideration to the Zero Moment of Truth, all the way through to post-purchase.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information

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