Apple introduced the iBeacon protocol in 2013, giving rise to a new breed of proximity marketing technology that changed the way retailers reach their customers. Because beacons can determine a device’s physical location, retailers and other brick-and-mortar stores can use them to track customers and send a message to customer smartphones whenever they are within range of the beacon. From welcoming people as they arrive at a location to providing information about navigating a venue, iBeacon provides location awareness, and countless opportunities for interactivity between iOS devices and iBeacon hardware. iBeacon-enabled hardware and accessories integrate iBeacon technology to ensure a reliable and consistent experience for customers.
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