Description
Product Features:- Anticipate customer reaction to new products and services by examining affinity relationships and topics associated with searchable hot words.
- Apply stakeholder and influencer analysis to public relations, investor relations or public affairs initiatives.
- Configure business rules, filters and analytics to quickly measure and respond to new events.
- Examine affinity relationships and evolving topics to anticipate new opportunities and engage audiences in specific subject areas.
- Expand social media campaigns to target other social media communities and communication channels.
- Gain insight into affinity relationships by searching for campaign hot words, and modify messages for campaigns in progress.
- Gain new insights across supply chain, customer service, product development and marketing.
- Improve customer lifetime value and loyalty by customizing interactions based upon the needs and preferences expressed in social media conversations.
- Monitor changes to reputation among stakeholders that could affect the value of the business.
- Respond quickly to sentiments expressed in consumer blogs and posts.
- Reduce call and email volume with timely analysis and response.
- Search blog posts, forums and discussion groups on to measure consumer sentiment and evaluate the effectiveness of marketing campaigns.
- Segment audience across geography, demographics, influencers, recommenders, detractors, users and prospective users.
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
