Addressable TV

AT&T AdWorks provides an Addressable TV advertising platform. Addressable TV is the process of delivering household specific TV advertising based on an advertiser defined target in a privacy compliant manner — regardless of programming or time of day in both live and playback modes.

Description

Product Features:
  • Delivers digital video advertising impressions viewed by millions of DIRECTV and AT&T U-verse subscribers.
  • Addressable & Audience Targeting.
  • Interactive TV-enabled.
  • Direct response campaigns.
Product Purpose: AdWorks has the power to deliver household-specific campaigns based on interests and demographics.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information