AccuBase

AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message should go to which customers.

Description

Product Features:
  • Compile lead information and purchasing history, while cleansing and adding data such as consumer or business attributes to those records.
  • Create profiles to better segment which advertising message should go to which customers.
  • Funnel all marketing efforts into one database that captures and collects customer information.
  • Obtain an on-demand unified view of all marketing campaigns and customer records.
  • Use collected data to better direct email, direct mail, mobile, and telephone marketing efforts.
Product Purpose: AccuBase empowers sales teams and marketers to develop, execute, and track multi-channel marketing campaigns on demand.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information