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Real Audience is a suite of data solutions for buyers that includes AudienceID, AudiencePulse and AudienceMax, all built on a data foundation powering over 30 billion unique intent and interest signals monthly for 80% of the United States. Buyers get access to true user intent with unique signals like copy & paste activity, keyword searches, and content consumption.
The Blended Interest Graph can identify the individual on the other end of the ad server, look across many of their social accounts, and return an ad matched specifically to that person’s interests.
SiteCTRL gives publishers deep insights into how their content is actually getting shared online. The ability to track content that is copied and pasted into an email or shared across Twitter and Facebook helps publishers measure content reach, giving them insights that they can use to figure out what content boosts site traffic and better search ranking.
11Ants AAP (Airline Analytics Platform) is a cloud based customer science platform for airlines that is based on the same customer analytics used in retail. The platform helps craft marketing messaging and effective promotions by collecting and interpreting data about customers, flights, routes, ancillary products, frequent flier program, and more.