Hearst First Audiences (HFA) is a framework based on content consumption data as well as in-depth audience analysis of all first party data sources across Hearst’s global portfolio of premium magazine, television, and newspaper brands.
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360dialog is an ultra-customizable mobile messaging platform that engages and re-engages customers individually with personalization features for push notifications, In-App Messages and Ads. Deliver personalized messaging through your mobile and desktop browsers, and reach users you otherwise wouldn’t reach by using smart deep linking technology. 360dialog also offers a Remarketing program that lets you trigger banner retargeting campaigns to lapsed users and bring them back into the funnel.
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