YuMe Connected Audience Network

The YuMe Connected Audience Network aggregates more than 1,500 digital media properties and leverages YuMe’s sophisticated technology to ensure video ads are reaching the most brand-receptive audiences in the right contexts, across all screens at TV-like scale. Broadcast and video advertisers can finds the targeted audience on tablet, smartphone, PC, or connected TV (including SmartTVs, Gaming Consoles, Video Streaming Devices, and Blu-Ray Players).

Description

Product Features:
  • Audience segments are used to identify brand-receptive audiences for accurate targeting.
  • Collects over 200 billion technographic data points across all screens.
  • Data science-driven audience segments.
  • Machine-learning algorithms analyze the user data and identify unique patterns.
  • Opt-in surveys in ad placements collect very accurate demographic and psychographic first-party data from audiences.
  • Unifies screen fragmentation by embedding a multi-screen, audience-aware SDK into every screen.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information