{"id":71687,"date":"2019-03-06T21:48:32","date_gmt":"2019-03-06T17:48:32","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=71687"},"modified":"2019-03-06T21:48:32","modified_gmt":"2019-03-06T17:48:32","slug":"video-advertising-marketing-operating-system-vamos","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=video-advertising-marketing-operating-system-vamos","title":{"rendered":"Video Advertising Marketing Operating System (VAMOS)"},"content":{"rendered":"<p>Video Advertising Marketing Operating System (VAMOS) platform is the first massively scaled, people-based targeting and measurement platform for linear TV. VAMOS uses predictive algorithms based on purchase likelihood and granular behavioral characteristics to optimize media against consumer behavior \u2014 a sharp contrast to traditional TV planning systems based on broad demos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Advertising Marketing Operating System (VAMOS) platform is the first massively scaled, people-based targeting and measurement platform for linear TV. VAMOS uses predictive algorithms based on purchase likelihood and granular behavioral characteristics to optimize media against consumer behavior \u2014 a sharp contrast to traditional TV planning systems based on broad demos.<\/p>\n","protected":false},"featured_media":71688,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/71687"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/71688"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71687"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=71687"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=71687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}