{"id":71205,"date":"2019-03-06T20:01:24","date_gmt":"2019-03-06T16:01:24","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=71205"},"modified":"2019-03-06T20:01:24","modified_gmt":"2019-03-06T16:01:24","slug":"tappoint","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=tappoint","title":{"rendered":"TapPoint"},"content":{"rendered":"<p>TapPoint is Proxama&#8217;s mobile proximity marketing platform. TapPoint uses beacons to engage consumers on their smartphones in shopping malls, stadiums and arenas and other high footfall areas. The award-winning platform leverages the UK\u2019s largest independent network of Bluetooth beacons, driving smarter, more targeted mobile marketing reach for media owners, app publishers, retail brick &#038; mortar stores, transport operators, agencies and their clients. Location owners can create their own network with TapPoint, installing beacons in designated locations to target consumers with relevant and timely content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TapPoint is Proxama&#8217;s mobile proximity marketing platform. TapPoint uses beacons to engage consumers on their smartphones in shopping malls, stadiums and arenas and other high footfall areas. The award-winning platform leverages the UK\u2019s largest independent network of Bluetooth beacons, driving smarter, more targeted mobile marketing reach for media owners, app publishers, retail brick &#038; mortar stores, transport operators, agencies and their clients. Location owners can create their own network with TapPoint, installing beacons in designated locations to target consumers with relevant and timely content.<\/p>\n","protected":false},"featured_media":71206,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/71205"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/71206"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71205"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=71205"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=71205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}