Apple introduced the iBeacon protocol in 2013, giving rise to a new breed of proximity marketing technology that changed the way retailers reach their customers. Because beacons can determine a device’s physical location, retailers and other brick-and-mortar stores can use them to track customers and send a message to customer smartphones whenever they are within range of the beacon. From welcoming people as they arrive at a location to providing information about navigating a venue, iBeacon provides location awareness, and countless opportunities for interactivity between iOS devices and iBeacon hardware. iBeacon-enabled hardware and accessories integrate iBeacon technology to ensure a reliable and consistent experience for customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple introduced the iBeacon protocol in 2013, giving rise to a new breed of proximity marketing technology that changed the way retailers reach their customers. Because beacons can determine a device’s physical location, retailers and other brick-and-mortar stores can use them to track customers and send a message to customer smartphones whenever they are within range of the beacon. From welcoming people as they arrive at a location to providing information about navigating a venue, iBeacon provides location awareness, and countless opportunities for interactivity between iOS devices and iBeacon hardware. iBeacon-enabled hardware and accessories integrate iBeacon technology to ensure a reliable and consistent experience for customers.<\/p>\n","protected":false},"featured_media":69786,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/69785"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/69786"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69785"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=69785"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=69785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}