{"id":68013,"date":"2019-03-06T08:25:17","date_gmt":"2019-03-06T04:25:17","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=68013"},"modified":"2019-03-06T08:25:17","modified_gmt":"2019-03-06T04:25:17","slug":"halo","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=halo","title":{"rendered":"Halo"},"content":{"rendered":"<p>TVSquared Halo helps advertisers  understand the impact that TV has on business outcomes by quantifying the impact that all other marketing and non-marketing efforts have on a brand.  The solution uncovers the relationship between TV and other business-impacting variables such as media spend, online and offline marketing, seasonality and competitor activity, providing advertisers with a detailed and continuous view into the real value of TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TVSquared Halo helps advertisers  understand the impact that TV has on business outcomes by quantifying the impact that all other marketing and non-marketing efforts have on a brand.  The solution uncovers the relationship between TV and other business-impacting variables such as media spend, online and offline marketing, seasonality and competitor activity, providing advertisers with a detailed and continuous view into the real value of TV.<\/p>\n","protected":false},"featured_media":68014,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/68013"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/68014"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68013"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=68013"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=68013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}