{"id":66460,"date":"2019-03-06T02:44:58","date_gmt":"2019-03-05T22:44:58","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=66460"},"modified":"2019-03-06T02:44:58","modified_gmt":"2019-03-05T22:44:58","slug":"pega-paid-media-manager","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=pega-paid-media-manager","title":{"rendered":"Pega Paid Media Manager"},"content":{"rendered":"<p>Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints. Using Pega, you\u2019ll use real-time analytics and decisioning to determine the \u201cNext Best Action\u201d \u2013 whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid. Pega\u2019s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints. Using Pega, you\u2019ll use real-time analytics and decisioning to determine the \u201cNext Best Action\u201d \u2013 whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid. Pega\u2019s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.<\/p>\n","protected":false},"featured_media":66461,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/66460"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/66461"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66460"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=66460"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=66460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}