Audience Calculator is Cross Pixel\u2019s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the browsing behaviors that are most relevant to your brand, build a target audience using those insights and optimize your audience in real-time based on actual campaign performance. The technology simplifies the process of creating complex audiences that are unique to each advertiser and is moving the real-time advertising industry beyond static, undifferentiated audience segments. Audience Calculator improves the performance of audience targeting by scoring the online actions of each individual user.<\/p>\n","protected":false},"excerpt":{"rendered":"
Audience Calculator is Cross Pixel\u2019s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the browsing behaviors that are most relevant to your brand, build a target audience using those insights and optimize your audience in real-time based on actual campaign performance. The technology simplifies the process of creating complex audiences that are unique to each advertiser and is moving the real-time advertising industry beyond static, undifferentiated audience segments. Audience Calculator improves the performance of audience targeting by scoring the online actions of each individual user.<\/p>\n","protected":false},"featured_media":62591,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/62590"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/62591"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62590"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=62590"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=62590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}