{"id":61402,"date":"2019-03-02T17:59:55","date_gmt":"2019-03-02T13:59:55","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=61402"},"modified":"2019-03-02T17:59:55","modified_gmt":"2019-03-02T13:59:55","slug":"branding-brand-index-bbi","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=branding-brand-index-bbi","title":{"rendered":"Branding Brand Index (BBI)"},"content":{"rendered":"<p>Branding Brand launched the Branding Brand Index (BBI) as a way of measuring the shopping experiences across a retailer\u2019s online and in-store sales channels. It&#8217;s a customer-driven qualitative analysis of a brand\u2019s eCommerce experience from the shopper\u2019s perspective. Utilizing an advanced proprietary algorithm to produce a score, from 0 &#8211; 100 that represents the quality of the shopping experience, the BBI takes into account site usability, performance, marketing &#038; engagement, content &#038; features, and merchandising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding Brand launched the Branding Brand Index (BBI) as a way of measuring the shopping experiences across a retailer\u2019s online and in-store sales channels. It&#8217;s a customer-driven qualitative analysis of a brand\u2019s eCommerce experience from the shopper\u2019s perspective. Utilizing an advanced proprietary algorithm to produce a score, from 0 &#8211; 100 that represents the quality of the shopping experience, the BBI takes into account site usability, performance, marketing &#038; engagement, content &#038; features, and merchandising.<\/p>\n","protected":false},"featured_media":61403,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/61402"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/61403"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61402"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=61402"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=61402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}