{"id":61040,"date":"2019-03-02T16:41:00","date_gmt":"2019-03-02T12:41:00","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=61040"},"modified":"2019-03-02T16:41:00","modified_gmt":"2019-03-02T12:41:00","slug":"beckon-scorecard","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=beckon-scorecard","title":{"rendered":"Beckon [SCORECARD]"},"content":{"rendered":"<p>How\u2019s marketing doing? Sure, we\u2019ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things working well? Where are we falling down? How efficiently are we driving business outcomes? Beckon [SCORECARD] gives you that insight. Fully customizable for your business, our marketing scorecards have three different performance comparisons built right in. Get the context and perspective you\u2019ve been missing in a concise, automated report. The big picture of marketing performance, at a glance, in real time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How\u2019s marketing doing? Sure, we\u2019ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things working well? Where are we falling down? How efficiently are we driving business outcomes? Beckon [SCORECARD] gives you that insight. Fully customizable for your business, our marketing scorecards have three different performance comparisons built right in. Get the context and perspective you\u2019ve been missing in a concise, automated report. The big picture of marketing performance, at a glance, in real time.<\/p>\n","protected":false},"featured_media":61041,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/61040"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/61041"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61040"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=61040"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=61040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}