{"id":60802,"date":"2019-03-02T15:48:55","date_gmt":"2019-03-02T11:48:55","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?post_type=product&#038;p=60802"},"modified":"2019-03-04T05:05:05","modified_gmt":"2019-03-04T05:05:05","slug":"adelphic","status":"publish","type":"product","link":"https:\/\/www.digitalclaps.com\/martech-database\/?product=adelphic","title":{"rendered":"Adelphic"},"content":{"rendered":"<p>Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic&#8217;s platform: Campaign Management Portal, Audience Cube and Predictive Performance Engine. Campaign Management Portal is a self-service tool that allows non-technical users to plan, create, launch and optimize campaigns. AudienceCube is Big Data, programmed to develop custom audience segments and insights, and enables advertisers to to detect well-performing audience segments and to optimize campaigns in real-time. Predictive Performance Engine is an algorithmic learning system for RTB and optimization, designed to utilize AudienceCube&#8217;s data to find the true indicators of success and deliver superior targeting, optimization and bidding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic&#8217;s platform: Campaign Management Portal, Audience Cube and Predictive Performance Engine. Campaign Management Portal is a self-service tool that allows non-technical users to plan, create, launch and optimize campaigns. AudienceCube is Big Data, programmed to develop custom audience segments and insights, and enables advertisers to to detect well-performing audience segments and to optimize campaigns in real-time. Predictive Performance Engine is an algorithmic learning system for RTB and optimization, designed to utilize AudienceCube&#8217;s data to find the true indicators of success and deliver superior targeting, optimization and bidding.<\/p>\n","protected":false},"featured_media":60803,"template":"","meta":[],"product_cat":[88],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product\/60802"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/media\/60803"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60802"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=60802"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=60802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}