{"id":77430,"date":"2019-04-16T10:29:52","date_gmt":"2019-04-16T10:29:52","guid":{"rendered":"https:\/\/www.digitalclaps.com\/martech-database\/?page_id=77430"},"modified":"2019-04-16T10:30:26","modified_gmt":"2019-04-16T10:30:26","slug":"home-2","status":"publish","type":"page","link":"https:\/\/www.digitalclaps.com\/martech-database\/?page_id=77430","title":{"rendered":"Home"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1553500472737{padding-top: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Marketing Technology Landscape&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Across computers, smartphones, tablets \u2014 and soon TV, cars, appliances, wearable computing, and who-knows-what-next \u2014 people are continuously engaged in digital platforms at work and home. Digitally-powered buyers have enabled entire marketing movements such as inbound marketing and conversion optimization.<\/p>\n<p>This huge shift in audience behavior has naturally been followed by a shift in marketing spend to the digital domain. It\u2019s not just digital advertising, but investment in technology, human resources in digital functions (such as social media), and budget reallocation towards digital-centric services. This will only accelerate as companies advance from digital marketing to digital business. As Mary Meeker recently said, digital gives us the opportunity to re-imagine everything.<\/p>\n<p><a href=\"http:\/\/dev.digitalclaps.com\/martech-database\/wp-content\/uploads\/2019\/03\/marketing_technology_landscape_2018_slide.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61911\" src=\"http:\/\/dev.digitalclaps.com\/martech-database\/wp-content\/uploads\/2019\/03\/marketing_technology_landscape_2018_slide.jpg\" alt=\"\" width=\"245\" height=\"245\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_custom_heading text=&#8221;Search by Company&#8221; font_container=&#8221;tag:h3|font_size:14px|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1552907565686{margin-bottom: 8px !important;}&#8221;][vc_column_text][do_widget id=pwb_dropdown_widget-2][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_custom_heading text=&#8221;Search by Product&#8221; font_container=&#8221;tag:h3|font_size:14px|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1553247639323{margin-bottom: 8px !important;}&#8221;][vc_wp_search][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1553500472737{padding-top: 30px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Marketing Technology Landscape&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Across computers, smartphones, tablets \u2014 and soon TV, cars, appliances, wearable computing, and who-knows-what-next \u2014 people are continuously engaged in digital platforms at work and home. Digitally-powered buyers have enabled entire marketing movements such as inbound marketing and conversion optimization. This huge shift in audience behavior has naturally been followed by a shift in marketing spend to the digital domain. It\u2019s not just digital advertising, but investment in technology, human resources in digital functions (such as social media), and budget reallocation towards&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/pages\/77430"}],"collection":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77430"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/pages\/77430\/revisions"}],"predecessor-version":[{"id":77431,"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=\/wp\/v2\/pages\/77430\/revisions\/77431"}],"wp:attachment":[{"href":"https:\/\/www.digitalclaps.com\/martech-database\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}